Description:

This week is part three of a series I’m doing this month on my podcast that coincides with a group I started May 2  — 30 days to Make Money Easy.

Week 1 we started off by answering the question Where are you currently?

Week 2 we answered the question Where are you going or Where do you WANT to be?

And this week we’re defining our gap – the gap between where you are and where you want to be.

This week I’m showing you how to define that gap for yourself.

1. Define your gap — define the distance between here and there. Because you can’t get there if you don’t know where you’re starting and you can’t get there if you don’t know where there is and you can’t get there if you don’t know what stands between here and there so you can map out a route to close that gap. This week we’re defining that gap so that next week we can design a strategy to close that gap. Next week, we’ll be building the map to close the gap. That’s fun to say!! Building the map to navigate the gap.
2. Then we’ll drill down to see and understand our gap. Build awareness around it, understand why the gap is there, what’s currently preventing us from closing it, what has worked and what hasn’t.
3. And third, what are the problems we need to solve in order to close that gap? What are the problems that exist where we are, so we can develop a strategy to close your gap? What’s missing for you right now where you are. What needs to be built in order to close the gap?

So step 1 Define your gap. This should be easy if you’ve done the work from the last two weeks, because it’s just taking the inventory of where you are currently comparing that to the inventory of where you want to be and calculating the difference, defining the difference between the two.

For example, let’s say that you determined where you are currently is at $20K of revenue for 2022. Let’s say you determined you have a funnel and a program and you have 100 on your email list. You have 400 people following you on social media. Maybe that’s your inventory of where you are.

And let’s say that you determined where you want to be at the end of 2022 is $100K in revenue. Let’s say you want to increase your email list to 500 and your followers to 1500.

The gap would be $80K in revenue, 400 email list subscribers and 1000 followers on social. That’s simple math. If you described where you currently are and where you want to be in less quantitative terms, that’s okay, you would still just do a comparison and describe the gap just like you described where you currently are and where you want to be.

Just do the best you can. There is room for cleaning that up a bit in Step 2, so no worries.

Step 2 is to drill down and really understand and build awareness around the gap. This is going to require some reflection and some evaluation, some powerful questions.

You can’t just identify the gap. You also need to identify why it’s a gap, what makes it a gap? What makes it a gap that you have to close? Why is that important?

Because if you don’t identify the real problem you can’t identify the real solution. So you’re just gonna be spinning and creating more evidence that it’s not possible. And plus, it’s gonna feel like crap.

That’s why it’s so important to identify the real problem or the real gap. So that you can then close that gap or so that you can make progress in closing that gap instead of continuing to get frustrated, irritated and annoyed and resentful.

And where is the gap coming from? Why is it a gap? Is there something missing?

Is it coming from resources?

Is it coming from mindset?

Is it coming from decisions that you haven’t made?

Is it coming from decisions you haven’t yet committed to? 

Is it coming from things that you’ve been putting off or things that you’ve resisted doing?

What is your gap? What are the problems creating that gap?

Because until you identify the real problem, you won’t be able to find the real solution, which is what we’re going to be talking about next week on the podcast.

I want you to be able to clearly identify your gap this week, so that next week we can move on to understand how to close the gap and not just any gap, but closing the real gap, the gap that when you close it will propel your business forward in ways you don’t even know are possible yet.

Step 3 is to identify those problems that have created that gap. What are the problems you need to solve in order to close that gap?

Is the problem that your funnel isn’t working properly?

Is the problem that you don’t know what your funnel is? You have a funnel, but you might not know what it is. How are people finding you? Where are people finding you?

Is the problem that you’re not getting enough people into your funnel?

Is the problem that you’re not getting enough of those people to book at consult?

This is just an example.

Just go through the gap and think about all the things, just brainstorm a list of problems that are creating that gap or keep you from closing that gap.

Are there resources you need?

Are there limiting beliefs standing in the way?

Are there skill sets you don’t have?

Are there actions you haven’t taken that you’re resisting or avoiding or don’t know how to take?

Are there decisions that you haven’t made? Are there decisions you don’t have enough information to make?

All of these are examples of problems you need to solve in order to close the gap. We want to just brainstorm a list of everything that comes up. We don’t have to evaluate what comes up. This week, we’re just documenting all the problems our brain thinks is creating that gap or keeping us from closing that gap. Then next week, we’re going to use this list to design a strategy to close your gap.

Do these three steps this week

Define your gap.

Understand your gap.

Make a list of the problems creating your gap.

And I’ll see you next week to help you design your strategy for closing your gap.