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Show Notes

What motivated you to start your own business? 

Why did you become a coach? 

What were you expecting? 

I’ll tell you what I’m expecting and how I know I’ll get it.

When you get done with this episode, be sure to go get my new toolkit that will help you SOLVE ANY PROBLEM in your business. When you sign up, you’ll also get the bonus calls I’ll be doing to coach you live and answer questions to make everything easier.


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What motivated you to start your own business? 

Why did you become a coach? 

What were you expecting?  

If you’re like me and my clients, you probably found out about coaching  and thought, “That’s perfect!” That’s exactly what I’ve been looking for. 

A way to help people

A way to do something I love and adore

A way to make money 

And to create the freedom I’ve been craving 

To travel

To not be tied to an office

To not be tied to someone else’s schedule

To express myself and work in a way that aligns with my values.

You were expecting it to be fun, and maybe not easy, but also not impossible. You were expecting to love it and give yourself grace and compassion and not beat yourself up, work hard, but also play hard. You expected to do a damn good job of building a business, because you don’t have any problem doing the work as long as you know what the work is. 

And you did all that, for a while. 

Then you quickly proceeded to hold yourself captive to a bunch of rules and guidelines about how to build a business

You listened to all the experts and when it didn’t work, 

You thought to yourself, “I must be doing it wrong.” 

You thought, “What if I’m just not cut out for this?”

You thought, “Maybe this just won’t work for me. “

And you forgot who you were when you decided to start a business. When you decided to become a coach. You forgot all the reasons you were so excited about that. Instead of giving yourself permission to keep being that person you were then, you’re waiting for someone to give you the thumbs up, give you permission, give you a guarantee. So you can be certain you’re doing it right so you can stop doubting yourself. 

What do you need to give yourself permission for? It’s kind of funny, right? 

So many people start their own business to: 

Be their own boss

Have flexibility and freedom

Get away from the 9-5 grind

Get out from under someone else’s thumb

So they don’t have to ask for permission.

But the CRAZY thing is that they forget to give themselves permission to build their business their way. So many of my clients and I’m guessing some of you too, are waiting for permission to create the BEST business on the planet. 

Maybe you didn’t realize that it doesn’t really matter if the experts approve.

It doesn’t matter if it meets all the criteria. It doesn’t matter if you follow all the rules. It’s your business. You’re creating your own assets. 

And YOU (and only you) get to decide what you want it to look like.

You don’t need permission. You’re the boss and you’re the only one that has to approve. So give yourself permission already.

2 Corinthians 3:4-5  Such confidence we have through Christ before God.

Not that we are competent in our­selves to claim anything for ourselves but our competence comes from God. 

Competence in this passage is the competence to facilitate our own salvation. Only God can sanctify us. Only He can live in your heart. Only He can promise eternity with Him.

That being said, we do have power over how we show up in the world and how we serve others and participate in the mission we’re assigned. 

That’s the type of confidence and competence I want to talk about today.

There  are all forms of confidence and competence. There are various levels of confidence and competence. So often we see these as either/or. I’m either confident or I ‘m not. I’m either competent or I ‘m not. I’m either Adequate or I m inadequate. I’m either enough or I’m not enough.

What if you’re just enough? You don’t even have to be enough.

What if that’s not even a prerequisite to building a successful business. 

I love the quote, “You can make a lot of money with a half-managed mind.” That’s a  quote I first heard from a podcast guest — she’s featured in Episode 45 — Krista St-Germain, who I had a great conversation with  — if you haven’t listened, definitely go check that one out. She’s awesome and has some real gems in that conversation. 

If you can make a lot of money with a half-managed mind, perhaps you can also make a lot of money not being enough? Maybe we just change that I’m not enough thought to I’m not enough, and I’m glad that’s not a prerequisite for helping people and making money doing it. 

Look at Moses. He sure didn’t feel like he was enough. How many times did he ask why me? 

Look at David. He was just a kid when he was chosen to be the next king. Then he went back to his sheep for several more years. Think he felt like enough? The psalms clearly demonstrate that he didn’t feel like enough much of the time.

Look at Gideon. Look at Ruth. 

There are so many people in the bible who didn’t feel like they were enough and they had a huge impact anyway. 

Clear evidence that you don’t have to feel like you’re enough in order to do something worthwhile, in order to make an impact, in order to generate power to fuel your mission. 

You just have to decide that’s what you want.

Then you just have to execute on that decision. 

You don’t have to do it right.

You don’t have to do it fast. 

You don’t have to do it the hard way. 

You get to do it any old way you want.

If you WANT someone to give you permission, to help you decide, to help you execute on that decision, help you discover the right way for you and the timing that is perfect, then I’m definitely the coach for you.

I won’t tell you how, but I will help you access all that you already have within you — I promise you there is more there than you imagine, and I will pray for you to receive the wisdom that is yours for the asking. Because James Chapter 1 verse 5 says, “If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you.”

I ask for wisdom A LOT – I have never been turned away or mocked for asking.

YOU are MADE For MORE — I hope you give yourself permission to create the MORE you’re MADE for. 

Part of this step in the MASTER process where we scrutinize the money lies is questioning who you thought you were. UNLIMITING your money mindset and the process MASTERing your money and MASTERing you life is not about changing who you are. 

It’s about questioning who you thought you were and uncovering the real truth. Once you know who you truly are, you can be, you can show up as more of who you truly are and that’s what will lead tomorrow.

It’s not nearly as much about what you’re doing in your business as it is how you’re being. What energy are you bringing? 

The times I show up from this place of serving the world and being part of something bigger than me, something bigger than my bank account, as cliche as that may sound, are the times I’m most aligned with my mission and the times that things happen in my business. 

You have to find that clear, light energy for you and that’s what my MASTER process is about. Leading you away from the things that limit you and toward the things that UNLIMIT you.

I have a client that struggled for awhile. She would show up in her business, but she would get frustrated and discouraged and stuck. She went through cycles like this until she just made a decision and made it non-negotiable that whatever happened, she was going to go all in on her goals and just do the hard, crappy things she knew she was resisting. 

Once she did that, things started happening. The thing is they were happening in a completely different way than she expected. Her business went in a completely different direction. She didn’t know her business would go in that direction, but what prepared her for that was all the work she’s done to detect and expose money lies and uncover the truth about who she really is.

Like most of my clients, she had a lot of resistance, I should say her survival brain had a lot of resistance. And because she was resisting and avoiding her emotions, she didn’t recognize it. She would show up to sessions and I would show her where she was resisting. She wasn’t necessarily open to hearing it, but I just kept showing her until she began to see how her money lies were operating in her life and her business.

Her journey doesn’t look like she thought it would. Her business doesn’t look like she thought it would. And she would have never seen this opportunity before her had she not questioned/ scrutinized the lies and uncovered her truth. 

When you truly believe you are made for more, you begin to live into that more. You’re open to receiving, creating, generating that more in whatever way, shape or form that shows up. Because you’re looking for it, you’re expecting it. What are you expecting? Get honest with yourself. Are you expecting success? Or are you expecting failure? What you look for you will find, every time.

She stopped being in a hurry to get there. We didn’t rush the work she had to do. We took our time. If you’re trying to rush, it’s possible you’re resisting. It’s possible you’re in a hurry to escape your present and get to the lovely future you’ve envisioned. If you feel like you’re not progressing fast enough to that future, it could be because you’re disconnected from it. So many of my clients love to envision their future, but when it comes to acting that out in the present, it doesn’t happen. 

The reason is Money Lies. Money Lies like,

It’ll never happen for me 

That’s great for other people but I’m not capable of making that happen in my business 

What’s the point? This is probably a waste of time 

Who am I to think I can do this?

All of these money lies only lead to feeling defeated, excluded, ashamed or embarrassed, confused. Which leads to inaction or very small, undirected action that doesn’t energize you, doesn’t energize your business and doesn’t energize your audience.

That’s why I do what I do. Because I don’t see the version of themselves my clients see. I see someone who is beautiful inside and out, someone who is capable, complete, enough. I see someone who will change the world around her. I see the Truth of who she truly is beneath the lies she’s believed.

I want to show you the truth about who you are and how that very truth will make you successful, as a person, as a coach, as an entrepreneur. That truth is what will set you free and that truth will lead you to the MORE you’re MADE for.

Notice what you’re expecting and use that to detect and expose the money lies, build awareness, scrutinize them so you can uncover the truth.

This sets us up perfectly for the next step in this series, where I’m sharing my MASTER process so you can not only MASTER your money, but you can MASTER success in your business and you can master anything in your life. 


So next week we’ll be talking about what to do once you uncover your truth. We’ll be talking about how to live out that truth, so stay tuned!



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